Buckle Up Phone Down (https://sdbupd.org/)
South Dakota is one of 28 states that participate in the Buckle Up Phone Down (BUPD) safety campaign.
The Buckle Up Phone Down challenge: when you get into any vehicle, buckle up your seatbelt. If you are a driver, put the cell phone down. Turn it off if you have to. Every trip, every time!

The Buckle Up Phone Down initiative is simple:
We want to create a safer environment by decreasing the number of crashes that result in serious injuries and/or fatalities due to unrestrained and distracted drivers. We want to help you be prepared and aware when you drive your car.

REFERENCES:
https://dps.sd.gov/application/files/8217/1026/9406/statewide-seatbelt-use-report-sd-2023.pdf
https://dps.sd.gov/records/accident-records/sdcat
How can you make an impact?
Take the Pledge
Simple. Take the pledge to put on your seatbelt and put down your phone when you drive so that your body and your attention stay where they need to be. Or, if you’re a passenger, encourage the person driving to wear their seatbelt and put their phone down.
Wear Your Seatbelt
Wearing a seatbelt is the single most effective thing you can do to protect yourself in a crash. Wearing it appropriately is the best defense you have against mitigating factors like other drivers, nature, road conditions, and accidents.
Put Your Phone Down
Wearing a seatbelt is the single most effective thing you can do to protect yourself in a crash. Wearing it appropriately is the best defense you have against mitigating factors like other drivers, nature, road conditions, and accidents.
Social Media Graphics
Buckle Up Phone Down Ringtone
The Kentucky Department of Transportation created a ringtone to help raise awareness about the dangers of driving distracted.They also found other creative ways to share this ringtone; such as during time outs during high school or football athletic contests.
This ringtone link can be shared thanks to the generosity of Kentucky DOT. Please share and let us know how you are using it to spread awareness through the “Buckle Up Phone Down” campaign!
Set a DND for Apple Users:
- Do Not Disturb: https://support.apple.com/en-us/HT204321
- Setting up Driving Focus: https://support.apple.com/en-us/HT208090
Set a DND for Android Users:
- Do Not Disturb: https://www.androidpolice.com/how-to-enable-and-schedule-dnd-mode-on-android/
- Do Not Disturb: https://support.google.com/android/answer/9069335?hl=en
There are many ways to become involved in the movement to drive safely.
Here are a few ideas to inspire your creativity and help you spread the word about South Dakota BUPD!
You can participate by...
- taking the pledge
- challenging friends and family to take the pledge
- uploading your story, photo, or video
- posting your story, photo, video, challenge to social media using the #WhyIBUPD, #SDBUPD, #SDBUPDChallenge
- using 'do no disturb' on your phone when driving
- speaking up as a passenger to remind drivers to BUPD
- using the BUPD cling as a reminder
- creating a habit by modeling the habit
- spreading the word using our talking points
- knowing how to properly use your seatbelt and doing it
Businesses, Organizations & Schools can participate by...
- introducing the initiative to people within your organization
- sending the pledge to others
- implementing a policy
- using our resources and took kit to spread the word
- offering an incentive to employees or customers that pledge
- sharing our ready-made social media posts or your 'thumb up, thumb down' photo on social media using the #WhyIBUPD, #SDBUPD, #SDBUPDChallenge
- displaying one of our posters, banners or yard signs
- visiting our website and encouraging others to do so